What we know about tolls:
While commuters appreciate and see a need for efficient – often new and improved – highways and transportation systems, they are reluctant to endorse tolls as a way of paying for those improvements.
Key research findings:
· Support increases significantly when people learn:
§ Taxes will not be raised by the improvements.
§ Tolls will be dedicated to the roadways being improved.
§ Drivers will have had a choice between free and toll lanes.
· These conditions increase support for tolls among those who see a need for improved highways, but are initially reluctant about tolls: heavy drivers, minorities, long-distance commuters, and I-95 HOV users.
about usage of toll funds can be important.
Commuters often do not know how toll money is used. In a 2004 study, only about 4 out of 10
commuters knew how the toll funds on the
2004 study also indicated that “advance” knowledge about a toll increase leads
to greater acceptance of the increase.
Seventy percent (70%) of those aware of the upcoming toll increase on
sometimes believe that toll “incentives” can be used to encourage the use of
alternate transportation modes. For
example, commuters in
2003: “Hot Lanes:
2004: “Dulles Corridor Metrorail Project”