Sponsorships

Safety Rest Area Sponsorships 

Increase your brand exposure through the Virginia Department of Transportation's (VDOT) Rest Area Sponsorship Program.

As the Rest Area Sponsor, your business will gain exposure to millions of people traveling in Virginia each year through valuable signage located on the commonwealth's interstate highway system and at safety rest areas

New Bidding Process and Auction Format

Go to the new auction site

Register To Bid or Buy It Now

Registration and bidding is easy.

Safety rest areas can now be sponsored individually.

Each sponsorship package starting bid is for a 12-month contract and includes:

  • Valuable interstate “Sponsored by” signage preceding the safety rest area entrance, giving your brand exposure to millions of impressions annually
  • “Sponsored by” signage located at the Safety Rest Area site
  • Access to advertise in up to three additional on-site locations *

Here's a sample of available locations and pricing:

Safety Rest Area / Welcome Center

Estimated annual
highway signage impressions

Estimated annual rest area visitation

Starting
bid

Estimated monthly payments**

Interstate 64

Jerry's Run I-64 East

3.4 million

320,000

$10,000

$834

Charlottesville I-64 East

13.6 million

540,000

$20,000

$1,667

Goochland I-64 East

17.5 million

870,000

$26,000

$2,167

Longdale Furnace Alleghany truck stop

3.1 million

120,000

$10,000

$834

Charlottesville I-64 West

13.5 million

600,000

$20,000

$1,667

Goochland I-64 West

17.5 million

680,000

$25,600

$2,134

Interstate 66

Manassas I-66 East

60.1 million

1.4 million

$85,900

$7,159

Front Royal truck stop undeveloped

12.9 million

125,000

$16,000

$1,334

Manassas I-66 West

58.8 million

910,000

$83,000

$6,917

Interstate 77

Rocky Gap I-77 North

8.8 million

680,000

$13,700

$1,142

Lambsburg I-77 North

13.1 million

1.3 million

$20,900

$1,742

Rocky Gap I-77 South

10.4 million

900,000

$16,300

$1,359

Interstate 81

Bristol I-81 North

15 million

500,000

$21,900

$1,825

Abingdon I-81 North

18.3 million

400,000

$26,100

$2,175

Rural Retreat I-81 North

10.7  million

550,000

$15,900

$1,325

Radford I-81 North

15.1 million

1 million

$23,100

$1,925

Ironto I-81 North

18.5 million

850,000

$27,400

$2,284

Mount Sydney I-81 North

19.8 million

1.3 million

$30,100

$2,509

New Market I-81 North

16.1 million

650,000

$23,700

$1,975

Smyth I-81 South

10 million

650,000

$15,300

$1,275

Radford I-81 South

15.2 million

900,000

$23,000

$1,917

Troutville I-81 South

14.2 million

550,000

$20,900

$1,742

Fairfield I-81 South

16.3 million

680,000

$23,900

$1,992

Mount Sydney I-81 South

19.6 million

700,000

$28,600

$2,384

New Market I-81 South

16 million

550,000

$23,400

$1,950

Winchester I-81 South

18.1 million

890,000

$26,900

$2,242

Interstate 85

Dinwiddie I-85 North

10.1 million

360,000

$10,800

$900

Alberta I-85 North

8.1 million

450,000

$12,200

$1,017

Bracey I-85 North

9  million

900,000

$14,300

$1,192

Dinwiddie I-85 South

10.3 million

650,000

$11,700

$975

Alberta I-85 South

8.2 million

450,000

$12,400

$1,034

Interstate 95

Dale City I-95 North  (Cars only)

56.9 million

1.7 million

$82,200

$6850

Dale City I-95 North  (Trucks only)

56.9 million

210,000

$78,900

$6575

Ladysmith I-95 North

36.4 million

1.2 million

$53,000

$4,417

Carson I-95 North

14.5 million

850,000

$21,900

$1,825

Skippers I-95 North

15.8 million

850,000

$23,700

$1,975

Dale City I-95 South  (Cars only)

57.7 million

1 million

$81,800

$6,817

Dale City I-95 South (Trucks only)

57.7 million

225,000

$80,100

$6,675

Fredericksburg I-95 South

54.3 million

1.5 million

$78,100

$6,509

Ladysmith I-95 South

37.2 million

1.7 million

$54,900

$4,575


*Additional advertising locations are available at up to three additional VDOT (and Federal Highway Administration, where applicable) approved locations and are at the sponsor’s expense.

**Winning bid will dictate the amount of monthly installment payments

Go to the new auction site

For more information, email InnovativeRevenues@vdot.virginia.gov or call Terri Gregory at 804-786-1955.

Vehicle advertising opportunities

 

 

Page last modified: Feb. 13, 2018