Increase Your Brand Exposure Through VDOT’s Rest Area Sponsorship Program
Three different Safety Rest Area sponsorship packages allow you to target travelers in specific regions of the state.
Each sponsorship package includes valuable interstate signage plus branding opportunities at each Safety Rest Area/Welcome Center location.
Interstates 95/85/66 Corridors
Exposure to more than 500 million travelers each year. You'll get high exposure and brand recognition.
Feature your brand at 16 Virginia Safety Rest Areas/Welcome which host more than 14 million visitors each year – more than 39,000 daily visitors.
Interstates 81/77/64 Corridors
Exposure to more than 325 million travelers each year.
Feature your brand at 22 Virginia Safety Rest Areas / Welcome Centers which see more than 16 million visitors each year – more than 45,000 daily visitors.
Interstate 64 East Coast Corridor – SOLD
Exposure to more than 66 million travelers each year.
Feature your brand at three Virginia Safety Rest Areas/Welcome Centers which have more than three million visitors each year – more than 10,000 daily visitors.
View the live sponsorship auctions.