Sponsorship - Vehicle Advertising
The Virginia Department of Transportation (VDOT) invites you to participate in a unique opportunity to promote your business.
Your company’s logo / message can be displayed on select VDOT vehicles in different regions of the state for as little as $161 per month.
Increase your brand's exposure by advertising on VDOT vehicles throughout the state.
New Auction Format
New easy registration and bidding process: Register to Bid or Buy It Now options are available.
Visit www.auctria.com/auction/VDOTConnect to view available options and to bid.
Benefits of Advertising
Brand recognition: Your company could get anywhere from nearly two million impressions to more than 10 million impressions annually through sponsorship decals and wraps on VDOT vehicles.
Brand awareness: Feature your company logo / contact information / message in the area of Virginia you choose on select vehicles used daily by VDOT employees in the field.
Why Invest In Vehicle Advertising?
- Mobile billboards are viewed by 95 percent of people who pass by them and are read by 85 percent of passers-by. That’s almost twice the attention static billboards receive.
- 97 percent of people who read mobile billboards will recall what they read.
- One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
- 30 percent of mobile billboard viewers indicate they would base a buying decision on the ad they see.
- Vehicles wrapped in advertisements can penetrate areas where traditional billboards are limited or unavailable.
*Statistics published by the Outdoor Advertising Association of America
- Two 24-inch by 24-inch vehicle decals OR
- Two rear quarter panel wraps for each vehicle included in the package
VDOT must approve all artwork. The cost for fabrication, installation and removal of sponsorship decals / wraps is included in the winning bid amount.
Agreements are done on a 3, 6 or 12 month basis.
Minimum bids are determined by the estimated daily impressions based on average daily traffic counts in the counties where the vehicles travel and work (based on 20.67 work days a month).
Most VDOT vehicles travel on roads with heavier traffic volumes.
Revenues go back into the community to fund maintenance on roads and bridges in that area.Sponsorship packages including multiple vehicles can be obtained at a discounted rate.
For information, call Robert Robb at 804-225-2413.
Vehicle Advertising Locations
Bristol District: Bland, Buchanan, Dickenson, Grayson, Lee, Russell, Scott, Smyth, Tazewell, Washington, Wise, Wythe counties
Culpeper District: Albemarle, Culpeper, Fauquier, Fluvanna, Greene, Louisa, Madison, Orange, Rappahannock counties
Fredericksburg District: Caroline, Essex, Gloucester, King and Queen, King George, King William, Lancaster, Mathews, Middlesex, Northumberland, Richmond, Spotsylvania, Stafford, Westmoreland counties
Hampton Roads District: Accomack, Isle of Wight, James City, Northampton, Southampton, Surry, Sussex, York, Greensville counties
Lynchburg District: Amherst, Appomattox, Buckingham, Campbell, Charlotte, Cumberland, Halifax, Nelson, Pittsylvania, Prince Edward counties
Northern Virginia District: Arlington, Fairfax, Loudon, Prince William counties
Richmond District: Amelia, Brunswick, Charles City, Chesterfield, Dinwiddie, Goochland, Hanover, Henrico, Lunenburg, Mecklenburg, New Kent, Nottoway, Powhatan, Prince George counties
Salem District: Bedford, Botetourt, Carroll, Craig, Floyd, Franklin, Giles, Henry, Montgomery, Patrick, Pulaski, Roanoke counties
Staunton District: Alleghany, Augusta, Bath, Clarke, Frederick, Highland, Page, Rockbridge, Rockingham, Shenandoah, Warren counties
Past Auction Winners